Kinect might just be the biggest thing to hit to gaming since…well…ever, in fact you have to try it to believe it. We created a campaign that gave people the chance to do just that. With a world tour and seamless social integration, we were able to bring Kinect to the people and ultimately people to Kinect.
It traveled the nation teaching millions of people about a whole new way to play and even earned a coveted spot in the 2011 Communication Arts Digital Annual.