With its brackets, heart breaks, Cinderella stories, and buzzer beaters, The NCAA Tournament prompts a different kind of spring fever.
And when the pandemic hits we can’t afford be to be distracted by anything happening off the court. So, to make sure fans were constantly dialed into everything basketball, we created an arsenal of downloadable digital tools that filtered, scraped and fed fans every bit of the hoopla.
Fans could access each of the tools on our site.
Our patented (not really) "Cheat Sheet" cleverly disguised a live running tally of stats in an Excel spreadsheet.
"Mad Ads", transformed the bane of the internet into a Basketball fan's best friend, delivering live scores and tweets about the tournament.
With "Fast Break", users could prompt a fake computer "virus" that created the perfect alibi for any employee looking to watch the action at their local watering hole.