Nike came to AKQA looking for a way to showcase their collection of new technologies designed specifically for Olympic athletes. Our answer? NIke Lab.
Taking cues from the editorial style of magazines, the site offered users insider info about the games, the athletes and their equipment. Every sport from Wu Shu to BMX racing was explored with a collection of factoids, downloadable videos, and designer interviews that showed how Nike's relentless pursuit of innovation helped athletes push their performance to new heights.